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Public Speaking Course: 

Words that Sell

This public speaking course article has the same title as a famous book by Richard Bayan. This book  is used by marketing professionals all around the world. As I was skimming through it the other day, I  realized that the same words used by marketers and salesmen could be applied to a public speaker to get the same kinds of response from your audience.

We are basically trying to sell our ideas and thoughts during our presentation. We want to increase our credibility to the audience don't we? We want to move people to action don't we? These are all the things that good advertising copywriters try to accomplish when writing their words. Judiciously using the phrases in this book will give you a more scientific way to accomplish the goals of your speech. This book will give you the specific words or phrases to get a specific response from the audience.

For example: Let's say you are telling the audience to check out a  good resource. You want to persuade them to seek it out and take advantage of it. If you open the "Words that Sell" book and go to the "Informative" section you would find words and phrases that mean valuable and informative.

Then you could say, "This resource will:

* take the guesswork out of ...
* expand your knowledge ...
* help to alter your perceptions of ...
* keep you abreast of ...
* give you new insight ...
* give you the hard facts ...
* keep you ahead of the game ...

There were 33 phrases in that section alone. This book will definitely simplify your work when searching for just the right thing to say to make a particular point in your presentation. In addition, it is an indispensable tool to have around when you are writing copy for your promotional material and website that advances the presentation skills you learned in my public speaking course.

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