Public Speaking Course:
I teach all about how to use mock ups the right way and their
effectiveness in my public
To mock up an article that looks like its from a newspaper, find the column function of your word processor and set the column width to approximate the size of a real newspaper. It really does not matter that you don't have actual newsprint to hold up to the audience, because for all they know you could have cut the article from a newspaper and photocopied it. The easiest way is to use your mock up is to tape your headline or article on one of the inside pages of a real newspaper and then open the paper so you can read the article, but the audience will think it is a real newspaper.
Humorist and parody writer David Glickman gave me this really great funny idea . You can create "mock ups" that are not limited to look like newspapers. He uses his printer to duplicate the black box and yellow letters that are on the front of all the Dummies series of books. He then pastes his new title over the one on an actual Dummies book. The audience then focuses on the big black box from a distance where you can't even tell it is a mockup.
I used this same idea for a big cable company. The title was, Digital Cable TV Maintenance and Installation for Dummies. It obviously wouldn't work for every audience, but to the cable company it was hilarious. You can also mock up fake telegrams and letters from well known people who are not at your public speaking event.
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